Summary
At Six Stories, our mission is simple: to spread more joy. From the moment someone discovers us - whether they’re a bride, a bridesmaid, or someone who loves love - we want them to feel part of something special.
We’re looking for a CRM & Retention Executive who’s passionate about bringing CRM campaigns to life and supporting customer engagement across email, SMS and lifecycle journeys. This role is hands-on and delivery-driven - perfect for someone who enjoys building campaigns, optimising performance and ensuring every message is executed thoughtfully.
You’ll need to be organised, data-curious and proactive. You’ll report into the Head of Trade and work closely with cross-functional partners to deliver campaigns our customers love.

What you’ll do

• Execute CRM campaigns across email and SMS, including scheduling, segmentation and deployment

• Excellent copywriting on email to craft emails that our customers love to receive

• Build, maintain and optimise automated lifecycle flows (e.g., welcome, post-purchase, re-engagement)

• Apply segmentation and personalisation logic to improve relevance and performance

• Track campaign performance and support reporting on key CRM metrics

• A/B testing (e.g., subject lines, creatives, audience segments) to continuously improve results

• Work with creative, brand and operations teams to ensure on-brand communications

• CRM data hygiene and list management in our platform

• Help troubleshoot delivery, rendering and performance issues

What you’ll bring

• Experience executing CRM, email or retention campaigns (ideally in an eCommerce or D2C environment)

• Familiarity with CRM tools such as Klaviyo or similar platforms

• Comfort working with campaign data and performance metrics

• Strong organisational skills and attention to detail

• Good written communication skills with a customer-centric mindset

• A proactive approach - you’re ready to jump in, deliver and iterate

You’ll love it here if you…

• Believe meaningful customer engagement is essential to growth

• Are customer centric and keep them front of mind in everything you do and create

• Enjoy working in a fast-paced environment where execution matters

• Are curious about data and motivated by improving performance

• Take pride in delivering high-quality campaign work

• Like collaborating with cross-functional teams and supporting commercial goals

Our vibes

If you associate with these then we want to hear from you:

• We’re scrappy and tenacious - we roll up our sleeves and make things happen.

• We put the customer first - their experience guides every decision.

• We think big - because why not make magic?

• We move fast - we test, pivot, and double down on what works.

• We speak with calm, considered clarity - no spin, no ego.

• We back each other and have fun - we celebrate the wins and enjoy the ride.

If you think you'll be the perfect fit for the role, please tell us why we should hire you in your cover letter.