Mission: Build and lead the Six Stories brand engine to deliver world-class creativity, cultural impact, emotional storytelling, and a distinct brand world that drives rapid multi-channel growth across the UK, US and future global markets.

THE ROLE
The Head of Brand is responsible for defining, elevating and expanding the Six Stories brand world, translating the founder’s creative instinct into a scalable, distinctive and emotionally resonant brand identity.

You will drive brand strategy, campaign world-building, creative excellence and cultural relevance across all channels. You will be accountable for the brand’s long-term equity and day-to-day creative output, ensuring everything we create is aligned, impactful and commercially meaningful.

This is a leadership role: you will lead a multidisciplinary brand organisation across Content, Campaigns, Social and Partnerships. You will collaborate closely with the Trading Director, Product, Creative, Ops, Ecomm, CRM, Paid, Wholesale and Retail to ensure brand and commercial strategies work in harmony.

This role sits at the centre of a high-growth brand with ambitious plans across wholesale, retail experiences, pop-ups, creator collaborations, and international expansion. You will conceptualise, strategise, lead execution and evaluate the brand’s biggest needle-moving moments.

KEY RESPONSIBILITIES (Simplified)
1. Brand Strategy & Creative Direction

• Define and evolve the Six Stories brand world, tone and emotional core.

• Translate founder vision into a scalable, distinctive brand system.

• Lead creative direction for campaigns, launches and storytelling across all channels.

2. Campaigns, Content & Brand Activation

• Oversee campaign world-building, social storytelling, partnerships and creator activity.

• Build the annual brand calendar and lead high-impact brand moments across DTC, wholesale and retail.

• Identify and execute collaborations, events and cultural opportunities that drive growth and relevance.

3. Cross-Functional Leadership & Commercial Partnership

• Lead the brand organisation (Content, Campaigns, Social, Partnerships) with clear KPIs and high standards.

• Partner with Trading, Ecomm, CRM, Paid and Product to ensure brand and commercial strategies work in harmony.

• Use performance and consumer insights to refine brand direction and improve effectiveness.

4. Brand Governance & Customer Experience

• Ensure brand consistency across every touchpoint: site, email, social, packaging, wholesale, retail and experiences.

• Build scalable processes that maintain aesthetic, emotional and strategic coherence across markets.

• Stay deeply connected to customer, cultural and fashion trends to keep the brand ahead.

WHAT GREAT LOOKS LIKE

• A creative visionary who is also commercially intelligent.

• A confident leader who inspires and develops high-performing creative teams.

• Deeply customer-obsessed – talks about insights, not just aesthetics.

• A strong partner to Trade, able to align brand world-building with commercial strategy.

• A storyteller who instinctively understands real women and emotional connection.

• An experienced world-builder who can shape a brand aesthetic that is distinctive, modern and scalable.

• A proactive problem-solver who moves fast with clarity and confidence.

• Obsessed with quality, culture, storytelling and innovation.

• Calm, clear and accountable a steady leader in a high-growth environment.

• Capable of operating with a founder-led dynamic.

EXPERIENCE REQUIRED

• 4+ years in brand leadership, creative strategy, or brand marketing.

• Proven experience shaping a brand identity and driving brand-led growth.

• Strong creative taste and portfolio of campaign/world-building work.

• Leadership experience managing multidisciplinary creative teams.

• Experience in fashion, beauty, lifestyle or consumer brands.

• Experience partnering with Trade/Performance teams to deliver measurable results.

• US market experience beneficial.

• Experience in wholesale or retail brand activation is a strong plus.

SUCCESS AFTER 12 MONTHS

• A clear, scalable brand identity is defined and consistently used across all channels, teams and partners.

• Creative output is elevated to a distinct, world-class standard — visible in campaigns, social, content and brand moments.

• The brand team operates as a confident, high-performing unit with clear roles, strong execution and noticeable momentum.

• Brand and Trade work in full strategic alignment, with a brand calendar that powers both storytelling and revenue growth.

• Material improvements in brand KPIs: awareness, engagement, US market growth and wholesale sell-through.

• Pop-ups, partnerships, collabs and retail experiences are executed with high creative and operational excellence.

• The founder is out of daily creative approvals — the brand engine runs smoothly with clear guardrails and trust.

• The brand world feels intentional, emotionally resonant, distinctive and culturally relevant — recognised internally and externally.

OUR VIBES

If you associate with these then we want to hear from you:

• We’re scrappy and tenacious - we roll up our sleeves and make things happen.

• We put the customer first - their experience guides every decision.

• We think big - because why not make magic?

• We move fast - we test, pivot, and double down on what works.

• We speak with calm, considered clarity - no spin, no ego.

• We back each other and have fun - we celebrate the wins and enjoy the ride.

If you think you'll be the perfect fit for the role, please tell us why we should hire you in your cover letter.